Professional contractors have choices
when it comes to paint, and Pratt & Lambert® Paints is giving them another
reason to choose its premium paint products. The brand has launched its
first-ever loyalty program―the new Pratt &
Lambert Pro Contractor Rewards Program―designed
exclusively for independent professional painting contractors.
The launch of the program marks the
first time in Pratt & Lambert’s 170-year history that it has given
professionals the opportunity to accrue ongoing rewards. The Pro Contractor
Rewards Program is the only offering of its kind, enabling professionals to
earn cash rewards in the form of a reloadable debit card―as opposed to the traditional merchandise―based on their paint purchases.
“Pratt & Lambert has an unwavering
commitment to professional painting contractors, and we’re excited to reward
them for choosing to ‘Never Compromise®’ through their ongoing loyalty to our
brand,” said Cindy Mansfield, brand manager for Pratt & Lambert Paints.
“All Pratt & Lambert products are designed for the discerning professional
looking for a flawless finish and true color accuracy. Our new rewards program
gives the most sought-after pros the recognition they truly deserve.”
Registering for the Pratt & Lambert
Pro Contractor Rewards Program is simple and can be completed at www.prattprorewards.com. Pros who accrue more than $500 in Pratt &
Lambert paint purchases within 30 days can upload their receipts to the website
to earn a $25 reloadable debit card. Future purchases earn additional rewards,
delivered via the reloadable card, with a maximum of 50 gallons qualifying for
rewards each calendar month.
The Pro Contractor Rewards Program includes all
Pratt & Lambert interior and exterior brands and finishes, including the
Accolade®, Aquanamel®, Fresh-Spec™,
Pro-Hide®, RedSeal® and Skylight® lines. Rewards values may vary between brands
and 1-gallon versus 5-gallon sizes.
The
Pratt & Lambert brand brings professional painters quality, coverage and
color selection, as well as product availability, a high level of service
through an exclusive dealer network and products that help maximize
productivity. To learn more about the new Pratt & Lambert Pro Contractor
Rewards Program, visit www.prattandlambert.com/prattprorewards/.