Informa Markets, organizers of the World of Concrete, has received approval from the Nevada Department of Business and Industry to move forward with its 2021 in-person edition. The event is scheduled to be held June 8-10, 2021 at the Las Vegas Convention Center.
Following Governor Steve Sisolak’s address on March 12 on the Las Vegas reopening plan, Informa Markets worked with the Las Vegas Convention Center to submit a thorough health and safety plan to the Nevada Department of Business and Industry. The proposal outlined specific operational protocols and communication strategies surrounding the event. The plan was largely based on the framework of Informa AllSecure, a set of rigorous health and safety measures to prioritize guest safety at trade events, including mandatory face masks and temperature checks for all participants.
"We are thrilled to return to the show floor and confident in our evidenced ability to execute a safe event under Informa AllSecure with strong commercial outcomes for our customers,” expressed Jackie James, Group Director for World of Concrete. “The Nevada Department of Business and Industry has taken a dutiful and cautious approach to re-opening, and we are honored to be one of the first large-scale events to set the industry standard for safe and successful economic recovery. Our experienced team is excited to lead this charge.”
As they identify meaningful opportunities to connect and engage communities in 2021, Informa Markets is taking a concertedly customer-focused approach to its return to live events, in this case surveying past attendees via a third-party provider to ensure the decision to hold World of Concrete is a community-driven one. Of those who responded, 80% were likely to attend in June and 97% viewed the decision as favorable to the industry.
“Not only are these platforms vital for the markets they serve, but the economic impact of holding World of Concrete is tremendous for Las Vegas,” explained Kevin Thornton, VP of Operations at Informa Markets. “Conventions bring an estimated $11 billion annually to Las Vegas, and those like World of Concrete create thousands of jobs supporting local hotels, restaurants, retailers, and entertainment, among others.”
Attendee Registration for World of Concrete will open in late March, followed by Exhibitor Registration in April. Visit the WOC website for all of the latest news & updates on the show.
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