Industry News

Makita Launches National Media Campaign Promoting Cordless Outdoor Power Equipment

Makita U.S.A., Inc. just announced the "Rule the Outdoors" national media campaign to promote cordless outdoor power equipment and their benefits, such as instant starts, lower noise, reduced maintenance, and zero emissions.

The "Rule the Outdoors" campaign includes a series of television commercials, digital/print advertising, social advertising, and a billboard in New York City's Times Square that showcases main products from Makita's cordless outdoor power equipment line and the benefits of the gas-free equipment. Collectively, the campaign will capture over 300-million household impressions.

"With this media campaign, we will drive awareness of our industry-leading cordless technology," elaborates Brent Withey, senior director of brand marketing, Makita U.S.A., Inc. "We are reaching both professional and homeowner users to show how convenient it is to use the same LXT battery found in over 225 products, ranging from power tools to outdoor power equipment."

The "Rule the Outdoors" campaign is the company's first use of national broadcast television. This commercial which will air during prime-time spots within highly-rated shows on Discovery Channel, ESPN, History Channel, CBS, and other networks (see chart for details). The television commercial can also be viewed at www.youtube.com/makitapowertools.