Industry News

Dur-A-Flex Gears Up For Major Product Launch at World of Concrete 2019

Dur-A-Flex, Inc., a leading manufacturer of commercial, industrial and institutional resinous floor and wall systems, will kick off its annual week at World of Concrete 2019 in Las Vegas, Nevada in January. As usual, Dur-A-Flex intends to make its mark with its latest innovations in resinous technology, specifically rolling out an innovative new high performance product to add to their product line.

“World of Concrete is the place to meet potential customers and strengthen relationships with those that we’ve worked with for decades,” says Peter V. Ferris, President and Chief Operating Officer for Dur-A-Flex, Inc. “We’re thrilled to be bringing, a new flooring solution to unveil in Las Vegas showcased to the installer community. We challenged our R&D team to engineer the next big innovation for the industry and are proud they met our challenge head-on and produced a high performance product that will further help our customers provide cutting-edge flooring solutions for the nonstop facilities that need them.”

On display at Dur-A-Flex’s indoor booth # S-11014, located within South Hall, will be features of Dur-A-Flex’s most popular offerings. Highlighted will be heavy-duty floor systems, decorative floor systems, quick cure systems, the Dur-A-Flex Difference, and the new High Performance product being unveiled. Each pillar around Dur-A-Flex’s modern, circular booth represents an attribute that will help customers grow their business and increase their offerings to their customers. 

Dur-A-Flex’s outdoor booth #O-40754, is located outside of South Hall in the Silver Lot. Each day members of Dur-A-Flex’s Technical Services team will be doing demonstrations of the newest high performance product being unveiled. This is the first chance the installer community will have to see this game changing system close up.

World of Concrete 2019 kicks off in Las Vegas on January 22nd and expects to see a record turnout. Stop by either of Dur-A-Flex’s booth’s (indoors or out) to speak with the Sales Team about the latest innovations in flooring.

For more information on Dur-A-Flex floor and wall systems, please visit