The Chemours Company (Chemours) (NYSE: CC), a global chemistry company with leading market positions in titanium technologies, fluoroproducts and chemical solutions, has exclusively partnered with Vitex - Yannidis Brothers, the largest Greek-owned producer of architectural coatings, to develop and introduce a new Teflon™ branded paint, known as Vitex with Teflon™. This product uses the innovative Teflon™ surface protection technology and offers premium quality, enhanced durability and superior surface protection from stains. This new generation paint will be available at over 3,000 sales locations in Greece, Cyprus and other South-Eastern European countries.
In announcing the result of the strategic collaboration between Chemours and his company, CEO Armodios Yannidis said the new Vitex with Teflon™ is “the newest generation of matte emulsion paints with unique technology and characteristics that are ideal for the Greek, Cypriot and South-Eastern European markets.
“In a market where it is thought that all products are the same and no technological innovation occurs, we are providing proof that a new generation of superior technology paints exists,” said Yannidis. “By introducing the globally recognized Teflon™ brand as part of our Vitex product portfolio, we are providing real value to our customers.” He added that Vitex with Teflon™ protects the painted surface from stains with a long-lasting finish that repels dirt, fingerprints or other oily stains, and is easy to clean using soap and water.
“The introduction of Vitex with Teflon™ is the result of collaboration with a company that is interested in developing new quality paints that offer superior performance for customers,” said Amy Cooper, global brand licensing manager for the Titanium Technologies business of Chemours. “By adding Teflon™ surface protection technology to the premium quality of Vitex paints, consumers and professional painters in Greece, Cyprus and other South-Eastern European countries now have a new option for creating living spaces that are colorful, and look newer, longer. We are excited about working with Vitex to make this a reality.”