Industry News

Coatings Group Carboline Unveils New Website

Protective coatings manufacturer Carboline recently announced the launch of its revamped website. Based in St. Louis, Missouri, and founded in 1947, Carboline produces performance coatings, linings, and fireproofing products in more than 20 manufacturing facilities around the world.

The redesigned site offers quick and easy access to essential product information and more clearly conveys the group’s brand, according to company officials.

New Website Features

The site features a clean, uncluttered design, improved functionality and enhanced content, providing quicker access to product information. The expanded product search helps visitors find product information faster and share the information easier.

Coupled with the website is the launch of a new global format for the company’s product data sheets (PDS). The new website and PDS format are results of feedback from customers, analysis of website traffic, and the desire to continuously provide a better online experience, the manufacturer explained.

Content on the revamped website automatically reshapes itself to maximize its presentation for any screen, including tablets and smartphones. The new website also allows users to share products and pages that interest them with others across social media outlets and/or email.

Improved User Experience

“We believe the new website better reflects our brand and will allow our customers to have a very positive user experience,” said Melissa Bentley, Carboline’s vice president of marketing. “We will continue to expand the available resources and frequently update content so visitors will receive the latest news and product information.”

The web address is now the globally facing website, with being specific to the United States. Other country-specific websites were included in the redesign and can be found through the “Local Websites” menu at the top of each page of the main website.

The revamp officially went live on January 25, 2018.

For more information, contact: Carboline, (314) 644-1000,