WomenCertified,
the Voice of the Female Consumer, recently announced that for the fourth year
in a row, GAF has been awarded the Women’s Choice Award for its roofing
products. WomenCertified conducted its annual survey and found that 9 out of 10
of its customers would highly recommend GAF to others.
The
Women’s Choice Award represents the extraordinary power and significance of
today’s female consumers through their collective voice in determining the most
recommended brands, products, and services. Those brands with extraordinarily
high recommendation scores carry the Women’s Choice Award seal as a symbol of
excellence in customer experience.
“Women are responsible for most home improvement purchases and
value the recommendations of other women to simplify their choices. We are
proud to recognize GAF with the Women’s Choice Award for a fourth consecutive
year, which is a testament to superior quality of their product and service,”
said Delia Passi, founder of the Women’s Choice Award and author of Winning
the Toughest Customer: The Essential Guide to Selling to Women.
As
part of the GAF qualifying survey, WomenCertified surveyed over 100 roofing
contractors who verified that GAF met or exceeded the expectations of their
female customers. These standards were confirmed through a WomenCertified
survey with GAF scoring excellent in several areas, including the likeliness
that women consumers would recommend GAF products to their family and friends.
In fact, more than 96% of contractors polled said they would definitely
recommend GAF to female customers as well as their family and friends.
WomenCertified
determined that GAF met the high-quality standards and expectations set by
women, including excellent customer service, a high level of product
satisfaction, and other aspects that women value and trust in a brand.
“We
at GAF are so pleased to again be recognized by WomenCertified and to receive
the prestigious Women’s Choice Award for a fourth year. We take great pride in
our dedication to providing a positive experience to both our female consumers
as well as all homeowners who purchase GAF products. We remain focused on
producing the highest quality products and maintaining our reputation as the
industry leader,” said Bob Tafaro, president and CEO.
To
learn more about GAF, visit
www.gaf.com