WEFTEC continues to
solidify its reputation as the world-class water quality event by setting new
records for New Orleans. A total of 20,385 registrants and 1,027 companies
using 303,075 net square feet of exhibition space, participated in last week’s
event at the New Orleans Morial Convention Center. As the host of thousands of
water professionals and water companies from nearly 100 countries, WEFTEC
2014—the Water Environment Federation’s (WEF) 87th annual technical exhibition
and conference—is officially the largest showing for WEF in the famed Crescent
City.
“In terms of what we have to offer, WEFTEC is really hitting a sweet spot in
the industry,” said 2013-2014 WEF President Sandra Ralston. “What makes our
event unique is that it represents all water and reflects what we’re hearing
and seeing as the most important water issues impacting our communities today.”
“The notable showing
in New Orleans says that WEFTEC is an important industry event but also speaks
to the value and importance of water as a big picture issue that links to all
aspects of modern society,” added WEF Executive Director Eileen O’Neill. “WEF
understands that and has worked hard to stretch ourselves beyond what has
traditionally worked, which demonstrates our willingness to change to meet the
evolving needs of our members, attendees, and the entire water sector.”
Reinforcing this concept was the Opening General Session, which officially kicked
off the conference on Monday, Sept. 29. Built around a central theme of
embracing change in a disruptive age, the program featured complementary and
inspiring remarks from Ralston and best-selling author and transformative
change expert, Luke Williams.
Williams encouraged
attendees to “take the water world by surprise,” by breaking out of traditional
modes of operation and pursuing bold, new ideas. “[To spark innovation] you
have to encourage ideas to meet, mix, mate, and mutate into forms the world has
never seen before,” said Williams. It’s a worthwhile idea but one that
challenges our “self-similarity principle,” which is the tendency to gravitate
toward the familiar. “It is difficult to break out of the boxes we are in,” he
said. “Rather than simply adopting a spot-and-react strategy, we need to lead
the disruptive change, and let go of the notion that it’s a comfortable
process.”
Later that morning, conference attendees were further encouraged to learn from
the past but focus on the future during the Great Water Cities Session.
Featuring opening remarks from EPA Administrator Gina McCarthy, the panel of
water leaders from France, New Zealand, and New York shared examples of how
their cities are coping with natural disasters, extreme weather events, and
future growth. McCarthy led the call for an increase in partnerships and
collaboration among all sectors and nations to help solve our world’s water
situations.
Another important
opportunity explored at WEFTEC 2014 was the connection between water and the
economy. Three high profile press events, featuring national and local
luminaries such as Administrator McCarthy and New Orleans Mayor Mitch Landrieu,
highlighted this connection and examined both the national and local benefits
of investing in our nation’s water infrastructure, including job creation and
stronger international competitiveness.
On Tuesday, President Ralston ceremoniously “passed the gavel” of Federation
leadership to incoming President Ed McCormick and inducted the 2014-2015 WEF Board
of Trustees. The ceremony culminated with awards presentations in recognition
of the outstanding achievements of the most talented and dedicated
professionals in the water quality community.
Other notable WEFTEC
highlights included the popular Innovation Showcase; the second annual
Stormwater Congress; the “Recharge, Restore, Revitalize Hollygrove: Conrad Park
Green Infrastructure Enhancements” community service project; the 2014 WEF
Student Design Competition; the AEESP/WEF Scientists’ Lecture and Luncheon; and
the 2014 Operations Challenge Competition, which was won by 2013 defending
champions Terminal Velocity (Division 1) and Team HRSD (Division 2), both from
the Virginia Water Environment Association.
For complete details
of the entire conference and related events, please see the online editions of
the WEFTEC Daily at
www.weftec.org