As an industry, perhaps even as a society, we have a ton of information, tidbits, and insight. The coatings industry has so much information that many of us are frankly overwhelmed. Some of us can’t get anything done that doesn’t have a deadline on it.

This article will discuss the third step: how to use email as your primary tool for lead nurturing.

Visitors must be converted into leads; otherwise they’re a missed opportunity

Online marketing and search engine optimization (SEO) used to be all about banner ads, paid link building, e-mail campaigns, and pay-per-click. While those things are still used, to be truly relevant to today’s consumer, you must add strategic content marketing in the SEO space to the mix.

Ethics and values are eroding across a wide spectrum of government, organizational, and corporate sectors around the world. Bribes, cheating, criminal behavior, sexual abuse, and harassment are becoming commonplace.

It might happen in the movies, but we know in reality a brand new leader doesn’t automatically get enthusiastic cooperation.